中外酒店白金獎
民族品牌獎
廣州花園酒店
THE GARDEN HOTEL,GUANGZHOU
——一座裝滿了民族傳統(tǒng)精華博大的經(jīng)典作品
A PROFOUND CLASSICAL WORK, FULLY FILLED WITH NATIONAL TRADITION PRIME
【獲獎理由】
一座博大的裝滿了民族概念的最傳統(tǒng)典雅的，然而又是最樸素的“花園酒店”，當(dāng)之無愧的站在中國南方這座國際貿(mào)易的代表城市，從建筑到服務(wù)到管理；從浩浩皇族氣度的金色大廳到特色鮮明的各色食街，都是民族精華；它影響并推動著世界各國友人對中國酒店的認(rèn)識認(rèn)知與認(rèn)同；它是國際酒店在中國本土化演變進程中一個必然學(xué)習(xí)的標(biāo)志性楷模。
It is a garden-hotel seemed so plain and fully filled with national tradition prime. It deserves to erect this international trade-orientation city in South China. It presents all national prime concluding architecture, service, management, royal lobby and distinctive and also stimulate world people to recognize Chinese style hotels, and set an marked example for the course of localization.
浙江國大雷迪森酒店管理公司
SINO HOSPITALITY MANAGEMENT CO.,LTD.
——融匯古今文化的民族品牌
A NATIONAL BRAND ABSORBING AND ACQUIRE CULTURES FROM BOTH FROM ANCIENT AND MODERN TIMES
【獲獎理由】
象她所傳播的名字，雷迪森，于中國傳統(tǒng)文化中融入了國際概念；于傳統(tǒng)中不乏旅游商務(wù)無國界的現(xiàn)代元素，其標(biāo)志好象一位江南的才女融會并精通各國語言，使之往來無阻而暢通！雷迪森，為自己創(chuàng)造了先鋒品質(zhì)，叫得響亮做得優(yōu)秀，一個民族式的國際化品牌。
As with what she promulgates, the name, SINO indicates that it merge China’s traditional culture into international concepts. Its symbol assimilated to a blue stocking living Jiangnan, who acquires well myriad foreign languages and is able to roam in any countries. The SINO create itself the leading quality and a highlighted global brand with national elements.
杭州香溢酒店管理有限公司
HANGZHOU SUNNY HOTEL MANAGEMENT CO.,LTD.
——中國酒店行業(yè)品牌成功擴容的楷模
THE EXAMPLE REALIZING BRAND EXPANSION SUCCESSFULLY IN CHINA’S HOSPITALITY INDUSTRY
【獲獎理由】
香溢，這個名字不僅僅在中國煙草系統(tǒng)聯(lián)號成功得非常響亮，而且是中國所有行業(yè)產(chǎn)業(yè)成功聯(lián)號的希望，或曾經(jīng)努力聯(lián)號沒有取得成功的系統(tǒng)，都值得借鑒和學(xué)習(xí)的一塊民族自主的系統(tǒng)性品牌。香溢能夠形成品牌，并得以傳播擴大影響而成為諸多產(chǎn)業(yè)系統(tǒng)學(xué)習(xí)的楷模，與香溢自身的名字和香煙巧妙諧音分不開；當(dāng)然，其成功之道并不僅僅于此。
A very sounding name, the SUNNY associates company in Chinese tobacco system and otherwise a hopeful associated company in all Chinese industries. It is also an independent national brand followed by those who ever tried to mount associated company but failed to. The SUNNY and TOBACCO is a pair of partial tone in Chinese so its fluent tone may be one of the reason that has its name promulgated broadly as an prominent example.
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