中外酒店白金獎
最佳品牌連鎖酒店
漢庭酒店連鎖
HANTING HOTELS
——漢庭，大中華大漢文化的演繹者
HANTING HOTELS, INTERPRETER OF THE GRAND CHINESE CULTURE
【獲獎理由】
目標定位明確，把一個“漢”和一個“中”字，演繹得栩栩如生。中是漢，漢在中，中又釋義為中間層和中產階級。創始人創導的中國服務，既是一個企業的目標和理想，更是一種個性化服務，具體體現在一個群體內的理想與目標。
漢庭，是繼“如家”之后的又一發展方向，而使其在較短的時間內自建了40余家，吸引了100家酒店加盟，使其迅速成為一個商務酒店中的優秀品牌。
With definite orientation, Hanting Hotels deducts vividly the words 'Han' and 'Zhong'. Most of Zhong (meaning “Chinese”) are Han nationality; Zhong can be interpreted as the middle level and the middle class; Zhong can also refer to the Chinese services and middle businessmen led by its founder; it is the objective and ideal of an enterprise and also the humanistic objective and ideal represented by humanistic services in a group.
Hanting Hotels shows clearly the development direction after Home Inn, and has established more than 40 hotels within a relatively short period and attracted the joint of 100 hotels. It has rapidly become branded with the concept of the Chinese intermediate family type.
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